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Seasonal Marketing: Boosting your sales
Harness the power of seasons to give your sales a boost! Take advantage of natural fluctuations in consumer demand by marketing products or services around holidays and special occasions—from Christmas, Easter, Halloween & Bonfire Night to national days. Find creative ways that make seasonal campaigns unique for your business success.
Fitting fragrances
Seasonal scents offer the perfect opportunity for companies like yours to bring customers closer with unforgettable experiences. Nothing speaks more powerfully than a smell that evokes emotions, stirs forgotten memories and captures the imagination! With warm Christmas cookies or smoky bonfire night fragrances, your clients can connect with you in an intimate way - instantly seeing themselves using your products on special occasions throughout the year. Give them this chance by offering seasonal marketing options; it's sure to make upselling easier both to existing and new customers alike!
Moulds and memories
Although smell plays an important past in seasonal selling so does the look and feel of a product. Your customers will be used to a standard from your business, whether that be deli pots or snap bars, most businesses have a go-to mould. So why not switch it up? Customers will quickly jump to purchase something new, exciting and seasonal themed! That’s why for Christmas, we love seeing our clients use our festive wax melt mould! Our Christmas Tree Clam Shells are a great addition to your Christmas selection! With three separate moulds in one clam Shell, you can make 3 different fragrances and colours to really bowl over your clientele.
All that glitters
Just like magpies, the human eye is also drawn to a little sparkle and shine. Adding a touch of mica powder or bio glitter to your wax melt creations is a great way to capture your customer's interest! Opting for colours that fit the season is also a great way to draw customers in. Fresh spring colours like blues, greens and pinks are great for Easter whereas greens, reds and golds are perfect for Christmas! You can also, where possible, match your scents to your fragrances. For example, you could match our Christmas Tree fragrance oil with our green glitter or our Mulled Wine fragrance oil with our red mica powder, this way your customers can really explore their senses.
Selling strategically
Getting your product right is only your first step. Knowing how to sell them is the next hurdle. Promoting your products in a way that is desirable and a ‘must-have’ is the key to sealing the deal. Advertising your creations as ‘great gift ideas’ or ‘perfect stocking fillers’ are just some of the classic ways you can upsell your melts and candles. You can also explore your pricing, offering limited pre-Christmas rush discounts or even considering a Black Friday sale!
It may be worth exploring the opportunity of craft fairs and Christmas markets as possible options, if they’re running. Just remember for places like this you will also need insurance, which you can find out more about here in our blog.
As you know, the general public are known for spending more during the Christmas period so selling at where you can when you can, is a great way to broaden your customer base and gain more sales.
However, if being out and about isn’t for you and Christmas markets and fairs aren’t going ahead, going live online could be a great alternative. Users are more likely to impulse buy online due to the ease of payment and delivery. Those who enjoy purchasing Christmas gifts without having to leave the house could be your perfect customer base!
When it comes to seasonal selling, there are so many ways you can make it work for you. Practice, testing and a whole lot of effort will help you understand what works best for your business. Why not let us know how you take on seasonal selling? Fill in our customer stories form and share a little bit of your business with the Supplies for Candles community.