Packaging Like a Pro: improving user experience
Packaging is a great way to give your products even more personality without spending an arm and a leg. From simple tokens to more complex crafts, there is always a way to push your brand further and show your customers just how much you care. Let’s take a look at some of the best ways you can add personality right down to the finishing touches of your deliveries!
Consider all spaces
When it comes to packaging making use of every inch is a great way you can add character. From colour to patterns, fonts to free space, utilising every inch of every box allows you to really express your brand and add any touches you think may be relevant. Although using your boxes space from inside to out, remember that simplicity can still be your best friend. Using white space and minimal design can work just as well, it all depends on the nature of your brand.
Considering the ways in which your customers will interact with their package is a great way to alter packaging in a way they will enjoy and remember. A great way to improve user experience is to use layers. Rather than just packaging your items in a box, popping them into a smaller box, dust bag or wrapped in paper is a great way to add a touch of luxury and make the opening process longer and more enjoyable.
A personal touch
A great and easy way to add a personal touch to your products is to hand sign on and write on part of the packaging. A popular option is to include a packing slip that has been signed ‘thank you’ or a small note from yourself. This human touch makes the package feel all that more special and personal to the receiver.
Playing to the senses
As humans we enjoy discovering new scents, textures and designs so what better way to engage your audience than with packaging that invigorates the senses! Using a range of textures such as papers, corrugated card, shiny and matte textures will ensure your customers enjoy opening their packages. Alongside texture, you can use scent. Scent is a great way to provoke an emotional response from your customers, a quick spritz of spray on your packaging paper, a few botanicals in your box or adding in a scented card are great ways to add a new level of intrigue.
Shout about sustainability
Ensuring your packaging is sustainable is a great way to appeal to your customers. Opting for recycled cardboard boxes, reusable containers and avoiding non-recyclable plastics will have you all set to post out your new sustainable pieces. You can even include a small sticker or note to let customers know that their packaging is made from recycled materials!
Sticker it out
Packaging doesn’t have to be expensive to be personal! Opting for a few sheets of small stickers with your logo on is a great way to add a personal touch, in lots of different ways. Use them instead of sellotape when packaging items, use them to create a seal on your boxes, use them to decorate your products or send the sticker unused for your customer to use!
Match your brand
Probably one of the most important things to consider when packaging your items is to make sure they're in-line with your brand identity. Making sure that the colour of your packaging and paper is the same as your brand colours, be sure to use your logo in as many places as possible and ensure that any packing slips or notes are designed using your brand's fonts and go-to design styles.
There are lots of ways in which you can be creative with your packaging, it's all about finding what works for you. All though packaging is only a small part of your customer’s journey, it's one of the best places to make a real impression. Doing your research and finding cost-effective products may take time, but will certainly be worth it when opened.